Job TitleManager, Central Region International Marketing
Reports ToSenior Manager, Central Region International Marketing
Role PurposeAccountable for leading the development and execution of spaneting strategies and initiatives in Central Region (Malaysia & ASEAN). Responsible to be part of spaneting team to drive business growth, increase revenue and spanet leadership.
Key AccountabilityFully own end-to-end spaneting initiatives and lead cross-functional collaboration to deliver success. Strategize, develop, plan, and lead integrated spaneting communication initiatives aligned to business objectives, both financially and non-financially, given clear targets and KPIs.Develop and execute the annual spaneting plan, go-to-spanet plan, and strategy in collaboration with other teams, both external and internal teams.Drive strategic business partnerships aligned to business objectives, ensure partnerships continuity and measure impact of the partnerships.Lead and work with internal cross functional team and external parties in integrated spaneting communication initiatives to achieve the set objectives by ensuring the right media touchpoints to reach the right audience at the right time with the right content. Work with Senior Manager to design effective integrated spaneting communication plans that translate into achieving business objectives. This includes ensuring briefing to internal and external team are done adequately, setting campaign objectives and measurements, identifying target audience, budget allocation, planning and implement spaneting campaigns, optimizations, and post campaign review.Work with Marketing Leadership Team to design and improve current ways of working, including set processes and ensure process are adhered to deliver spaneting initiatives success.Build positive working relationship across all parties including internal stakeholders and external partners. Liaise with internal and external team including (but not limited to) creative team, digital team, media agency, creative agency, social media agency, PR agency, corporate communication team, and more. Foster continuous improvement and lead change through a combination of planned and ad-hoc campaigns.Monitor and deliver weekly, monthly, and quarterly targets in a timely manner.Qualifications & Working ExperienceDegree in Marketing, Business Management or a related field would be preferable with minimum 7 years of experience in spaneting; preferably in travel, tourism, or aviation industry.
Areas of ExperienceExperienced in integrated spaneting communication strategy and implementation. Preferably has experience in digital performance spaneting from planning to execution. Familiar with digital advertising platforms will be an added advantage.Comfortable and competent in integrated spaneting communication planning across all consumer touchpoints with a good understanding and working knowledge of both traditional and digital touchpoints.Understand full consumer funnel and has experience in optimizing digital conversion campaigns.Familiar and knowledgeable about the taxonomy of website properties and digital metrics including (but not limited to) CPM, CPV, CPL, CR, ER and viewability. Understand what are the factors/levers that could impact the performance.