Position Title: Director, Product

Position Summary:

The Director, Product is responsible for defining and driving product development and management strategy for JetBlue Airways. This role ensures JetBlue’s products evolve to meet changing Customer needs/expectations, market dynamics, competitive environment and operational realities—balancing innovation with disciplined cost management.

Partnering with the SVP, Marketing & Brand, the Director collaborates closely with leaders across Brand & Advertising, Commercial, Hospitality & Catering, Technical Operations, Finance, and Technology to translate JetBlue’s commercial vision into differentiated, sustainable and profitable Customer offerings.  Specifically, this role oversees and sets the vision and ongoing development for the onboard experience including all food and beverage offerings, Inflight Entertainment and Wi-Fi as well as the ground experience offerings of premium lounges as well as JetBlue’s T5 terminal at JFK in NYC. This role oversees a team of 15+ crewmembers and manages significant business partner relationships spanning technical (seatback and Wi-Fi technology), retailers (concessionaires at JFK), caterers and a variety of specialized business partners whose products are served to over 40MM customers each year. This role is responsible for a significant OPEX budget and also is responsible for delivering against revenue targets associated with onboard purchases.

The Director serves as a key member of the Commercial team, leading cross-functional initiatives that elevate the JetBlue experience while optimizing return on investment. This leader thrives in complex and matrixed organizations, excels at influencing across functions, and embodies the JetBlue values of Safety, Caring, Integrity, Passion, and Fun.

Essential Responsibilities:

• Define and evolve JetBlue’s product vision — shaping an innovative and cohesive customer experience that supports JetBlue’s brand and competitive positioning with an eye towards first mover advantage.
• Champion cross-functional collaboration by leading integrated teams across Commercial, Operations, Finance, and Technology to design, test, and deliver customer-centric products efficiently and effectively
• Drive innovation, identifying creative, data-informed ways to enhance value
• Develop and manage the multi-year product roadmap, ensuring alignment with strategic business objectives, customer insights, and financial goals
• Use data-driven insights to evaluate product performance, inform decision-making, and articulate business cases for new initiatives or product evolutions
• Foster an agile, test-and-learn mindset across teams to accelerate innovation, improve collaboration, and shorten product development cycles
• Partner with Finance and Operations to optimize product investment strategies and ensure fiscal responsibility without compromising JetBlue’s brand or customer satisfaction
• Build strong relationships across internal and external stakeholders to gain alignment and advocacy for product strategy and key initiatives
• Represent JetBlue externally as a thought leader and brand ambassador, fostering partnerships and benchmarking against best-in-class industry practices
• Lead and develop a high-performing team, fostering engagement, growth, and succession readiness aligned with JetBlue’s leadership principles
• Other duties as assigned