Job Description
JOB DESCRIPTION:
YOUR ROLE AS A:
Marketing Executive
In this role, you’ll be responsible for the planning, execution and optimization of local spaneting activities to drive brand growth and achieve business objectives. Enhance AirAsias brand through data analysis, cross-functional collaboration and creative spaneting.
WHAT YOU’LL CHAMPION:
Marketing activity planning and execution
Responsible for the creation, development and execution of local spaneting & spanet development activities to achieve business objectives;
Responsible for overseeing the production of campaign materials to ensure the successful execution of campaigns;
Organize offline events such as workshops or focus groups for customer and merchant research
Data analysis and performance monitoring
Monitor, analyze and report campaign performance results against targets set by the business;
Use a variety of indicators to track activity progress and submit regular performance reports to ensure maximum spaneting effect.
Cross-departmental collaboration and branding
Works closely with MKT team, and support the MKT team, align plans to the business’s goals, direction and objectives;
Work closely with functional support teams in PR, Digital & Brand to align campaign schedules to ensure smooth execution and consistency in communications;
Act as a Brand Ambassador for AirAsia to build the awareness of AirAsia as a global brand in airline industry;
Market research and strategy support
Conduct spanet research and competitive analysis to assess industry trends, brand recognition and potential risks to inform decision making.
Assist in developing innovative and efficient spaneting strategies and exploring low cost and high return promotion channels.
Content production and supplier management
Assist in creating diverse spaneting content (social media, promotional emails, EDM, etc.) to increase brand exposure.
Maintain cooperation with 3rd parties/vendors to ensure the smooth progress of resource support and events.
Assist with any ad-hoc day to day tasks as required by the team
WHO YOU ARE:
Bachelor’s degree in Marketing or related discipline;
More than 2 years relative experience; with airline, travel distribution or hospitality industries or similar consumer goods business is ideal;
A passionate and creative go-getter with the ability to work independently with supervision;
A commercial thinker with a keen sense of spanet & consumer trends;
Excellent analytical skills and ability to understand business financials;
Previous experience in managing and executing spaneting campaigns, advertising campaigns, and social media with meticulous detail to attention;
Ability to manage multiple projects, both time and budgetary deadlines;
A love for travel, and a keen understanding of different cultures;
Ability and willingness to work across different time zones;
Excellent verbal and written communication skills with the ability to converse with foreigner;
WHERE YOU’LL GO:
Dispatcher to captain, ramp agent to data analyst, brand executive to CEO - these are some Dare To Dream stories of our Allstars.
Based on your performance and contribution in this role, you’ll grow into becoming an Assistant Manager. In this role, you’ll develop local spaneting strategies, execute brand spaneting, collaborate with third parties, and co-lead the local spaneting team to achieve business and financial objectives while aligning with spanet insights and consumer needs.
WHAT YOU’LL ENJOY:
- Physical Wellbeing: Key medical and insurance benefits, maternity expenses, flexible work arrangement, and health and fitness amenities.
- Emotional Wellbeing: Paid time off, wellness programmes, and childcare amenities.
- Financial Wellbeing: Resources relating to financial, personal skills and career growth programmes.
- Allstars Specials: Free flights, unlimited discounted flights, and exclusive discounts with partners.
- A unique Allstar culture like no other
OUR HIRING PROCESS:
- Application received
- Candidate screening
- Interview(s) and assessment(s)
- Background check and/or other assessments
- Offer and negotiation
GET TO KNOW AirAsia
AirAsia has been the Worlds Best Low-Cost Airline for 14 consecutive years with over 800 million guests flown. We continue to champion dreams, serve the underserved and connect the world and Asean like no other so Now Everyone Can Fly.
GET TO KNOW US:
Our story begins in 2001 with a dream, two planes and a 40 million ringgit debt. You’ll know us as the ‘Now Everyone Can Fly’ airline (if you don’t, we’re definitely older than you).
Today, we’re more than just an airline. We’re Capital A - a world-class brand that wears many hats. Our mission is to connect people and transform lives in Asean.
Above all, we’re Allstars. We believe in the unbelievable and we dare to dream. We also believe in celebrating all individuals. So no matter your culture and background or if you prefer aisle seat to window seat, we’re excited to have you onboard.
We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.
Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.